Project Overview
AAA is a 118 year old organization working to identify opportunities to sustain themselves in the midst of a quickly evolving auto industry. This pursuit led them to start their innovations Lab, A3Ventures. GIG Care Share is one of their ventures that has proven itself a sustainable opportunity in the mobility space. GIG Cars Share established a viable solution to people in highly populated cities who want access to a vehicle when necessary, but not the hassle of vehicle ownership.
As this business model grew, many ideas and additions to the service began to emerge and GIG needed to quickly develop themselves from a proof of concept to a product organization and to establish frameworks around prioritization, product development, and decision making.
In my role as Product Manager with GIG, I engaged with team leadership to develop a product framework foundation that has evolved into their product development strategy. This framework included developing a feature intake system, prioritization matrix, product scorecards, experiment processes and opportunity/solutions sessions to identify the innovations and enhancements that would have the biggest impact.
My Responsibilities
- Supported GIG’s transformation to a product organization by developing tools and strategy key to developing their product framework foundation
- Led created and launched the development of lead product offerings in partnership with engineering and marketing
- Collaborated with data science and analytics team to generate insights and develop new ideas and strategies
- Developed the product lifecycle from requirements gathering through production and releaseDeveloped business cases for major new product initiatives and enhancements
- Led new initiatives focused on focused on automation, cost reduction and increased revenue
Results
- The strategy and frameworks developed, helped GIG to prepare to build to a point where in under 2 years they went from being focused on proof of concept to becoming highly sustainable and working toward profitability.
- GIG has now expanded into 3 cities and has over 200,000 members
